DIGITAL FASHION PORTFOLIO
$ 850.00
***FOR DESIGNERS REGISTERED IN SEMESTER CLASSES ONLY***
BRAND BUILDERS: FROM VISION TO REALITY
TURNING A CREATIVE IDEA INTO A FULLY REALIZED FASHION BRAND TAKES MORE THAN JUST GREAT DESIGNS—IT REQUIRES THE RIGHT TOOLS, KNOWLEDGE, AND INDUSTRY INSIGHT. BRAND BUILDERS IS A WEEKLY TWO-HOUR CLASS DESIGNED TO GUIDE ASPIRING DESIGNERS THROUGH EVERY STEP OF THE PROCESS, FROM CONCEPT DEVELOPMENT TO LAUNCHING THEIR BRAND INTO THE MARKET. WHETHER STUDENTS ARE STARTING WITH A SINGLE IDEA OR AN ENTIRE COLLECTION, THIS PROGRAM OFFERS HANDS-ON SUPPORT TO HELP THEM DESIGN, DEVELOP, AND DELIVER A FULLY-FORMED FASHION BRAND.
DESIGN. DEVELOP. LAUNCH.
OUR TEAM WORKS CLOSELY WITH EACH STUDENT TO BRING THEIR VISION TO LIFE, PROVIDING PROFESSIONAL GUIDANCE IN DESIGN, BRANDING, AND PRODUCTION. EVERY ELEMENT—FROM LOGOS AND LABELS TO PACKAGING AND PHOTOGRAPHY—IS DEVELOPED TO MEET INDUSTRY STANDARDS AND REFLECT THE STUDENT’S UNIQUE AESTHETIC.
BUILDING THE FOUNDATION
STUDENTS START BY CREATING A STRONG BRAND IDENTITY, REFINING THEIR IDEAS, AND BUILDING THEIR PRODUCT LINE. THIS INCLUDES SAMPLE GARMENT CREATION, CUSTOM PATTERN MAKING, AND WOVEN LABEL DESIGN—ALL THE ESSENTIAL BUILDING BLOCKS OF A PROFESSIONAL BRAND.
PRODUCTION & MANUFACTURING
WE PROVIDE ACCESS TO TRUSTED PRODUCTION RESOURCES AND HELP STUDENTS SOURCE MATERIALS, MANAGE GRADING AND FIT, OVERSEE QUALITY CONTROL, AND COORDINATE MANUFACTURING. FROM CUSTOM HANGTAGS TO FINAL PACKAGING, EVERY PRODUCT DETAIL IS DESIGNED TO FEEL COHESIVE, POLISHED, AND RETAIL-READY.
BRAND PRESENCE & MARKETING
A GREAT PRODUCT NEEDS GREAT PRESENTATION. STUDENTS WILL CREATE A LINE SHEET, DESIGN PACKAGING, AND WORK WITH OUR TEAM TO DEVELOP THEIR WEBSITE, PHOTOGRAPHY, AND SOCIAL MEDIA PRESENCE. WITH PROFESSIONAL COPYWRITING AND BRAND STORYTELLING SUPPORT, THEY’LL BE READY TO CONFIDENTLY INTRODUCE THEIR PRODUCTS TO THE WORLD.
FROM CONCEPT TO CUSTOMER
BRAND BUILDERS ISN’T JUST A CLASS—IT’S A COMPLETE FASHION BUSINESS LAUNCHPAD. STUDENTS LEAVE WITH A FULLY DEVELOPED, PROFESSIONALLY PRESENTED BRAND AND ALL THE TOOLS THEY NEED TO SELL, GROW, AND SCALE.
PROGRAM INCLUDES:
- BRAND IDENTITY & LOGO DEVELOPMENT
- SAMPLE GARMENTS & PATTERN MAKING
- WOVEN LABELS & CUSTOM HANGTAGS
- MANUFACTURING & PRODUCTION OVERSIGHT
- FABRIC & MATERIAL SOURCING
- GRADING, FIT ADJUSTMENTS & QUALITY CONTROL
- LIFESTYLE & PRODUCT PHOTOGRAPHY
- COPYWRITING & LINE SHEET DEVELOPMENT
- WEBSITE DESIGN & SOCIAL MEDIA STRATEGY
- CUSTOM PACKAGING & E-COMMERCE SUPPORT
- SELLING STRATEGIES & MARKET LAUNCH